YOUTUBE Copyrights: How YouTube identify copyrighted material is uploaded to their site? Whether We are an artist, a technologist, a lawyer or a fan, the handling of copyright directly impacts our life. Rights management is no longer simply a question of ownership, it's a complex web of relationships and a critical part of our cultural landscape. YouTube cares deeply about the rights of content owners, but in order to give us choices about what they can do with copies, mashups and more, they need to first identify when copyrighted material is uploaded to our site. Let's look at a specific video so we can see how it works. Two years ago, recording artist Chris Brown released the official video for his single "Forever." A fan saw it on TV, recorded it with her camera phone, and uploaded it to YouTube. Because Sony Music had registered Chris Brown's video in their Content ID system, within seconds of attempting to upload the video, t
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