ePATHUSA Inc.

The correlation between employee experience and customer experience is clear: if the employee experience is mediocre or poor, employees will generally not care much about the company or the customers, states Phil Geldart in his Entrepreneur article, "Does Your Company Culture Lead to Happy Customers?" On the other hand, IBM found that if "employee experience is positive, and people feel valued and happy, they will care much more about the customer experience and be proud to work for the company," writes Geldart. Contributing factors for employee experience include physical environment, technological tools, and the organization's culture. Geldart shares that leaders have a responsibility to mirror how they expect their employees to treat customers. For example, if the "culture is one where employees embrace behaviors such as trust, collaboration, communication, respect, transparency and inclusion, they will, in turn, treat your customers in the same manner a

In an era of sensory overload—or, perhaps just 'overload'—we need to be extra-sensitive to the content and delivery of our marketing messages. We don't want to be the "one more thing" that's bombarding consumers; rather, we want to be fresh, unique and different. Lora Kratchounova, founder of Scratch Marketing + Media, says that the best differentiator in this this "crowded, loud digital landscape" is "content aimed at making audience members feel." Yes, "feel"—you know, emotions. Kratchounova writes that evocative content—compelling stories, captivating images, and uplifting video—is what stands out in today's digital world, where research shows that consumers are exposed to thousands of ads in a day. Read Kratchounova's fascinating look at ergonomics (also known as human-factors engineering) and its influence on today's marketing in a digital world. Read "The Era of Evocative Marketing Has Arrived—Are y

Ignition Ai is at the forefront of evolution within data-driven marketing. They integrate the emotion and psychology of shopping with powerful real-time data to predict trends in consumerism. In other words, it analyses what's making today's online shoppers think. In this case study, discover how a fully connected Microsoft Azure ecosystem helps Ignition Ai compete with blazing-fast real-time analytics and built-in security to remain GDPR compliant, drive value and gain peace of mind. Read More...

This video highlights the types of security features customers have been asking for and how Azure SQL Database wraps these features into a unified package of intelligent security capabilities. You'll also learn about the three major pillars of this advanced data security: data classification, vulnerability assessments, and threat detection.

Many studies over the past decade show a correlation between gratitude and happiness—the more people feel and practice gratitude, the more contentment and joy they experience. We know this is true in our personal lives—and it's true in our professional lives as well. In his article, "A Grateful Culture is a Healthy Culture. Here's How to Create it," John Hall writes about gratitude in the workplace; specifically, how to create an appreciative company culture amongst team members. The first step, writes Hall, is to start with yourself: "Make time to reflect each day on the positive things that have happened to you, what you've already accomplished, and what you like about yourself." While it's nice to communicate your appreciation to others, it's not essential that you do so repeatedly. Just by making time to consider what you're your grateful for, you've stimulated your hypothalamus which regulates a lot and affects empathy, social cognit

Discover how the Carlsberg Group has successfully migrated SAP to Microsoft Azure. Migrating their environment to the cloud has helped them drive business performance and achieve digital transformation by streamlining their IT infrastructure.

Completing 5 billion transactions a day with aging data infrastructure, Itaú Unibanco knew it needed to update its system—and it finally did. Using Microsoft SQL Server 2019 it can now deliver the high-level service its customers came to expect. Director of Operations Fabio Napoli confirmed, "Migration was easy...and it fixed problems—what usually takes hours now can be done in seconds." How much more could your business achieve if you unlocked the full potential of your data? Reach out to Epathusa Inc to find out how we can help.